The German car maker Volkswagen, have released a new television advertisement to promote the new Golf. For our global audience and of course for those who dont watch the tv much we have uploaded the clip for your interest. Martial arts to sell new cars? You have seen it here first.

martial arts to sell cars

Volkswagen provides a trip to the surreal side with “Fight”, a television commercial in which a car designer must do battle with his Matrix-style clones. “The Golf sets the benchmark in its segment. So when we set ourselves the challenge to improve on the Golf Mk V our main target was to outdo ourselves. This commercial highlights in dramatic fashion exactly how hard that challenge was,” said Morna Steel, communications manager at Volkswagen UK.

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The TV advert is set in the Volkswagen Polo factory in Germany, in the chief designer’s office. Karl Lohr, the engineer, challenges intruder after intruder to the music of the Jeans Team remix of Keine Melodien featuring MJ Lan. After he has defeated the last of his assailants the chief designer is seen looking at the new VW Golf. “Sometimes the only one you have to beat is yourself,” runs the voice over.

Author Profile: Pete Mills

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Pete Mills is co-founder and Senior Editor for Martial Edge, as well as being a practising matial artist.

Also by Pete Mills:

• Lau Gar
• Waking Dragons
• Fari Gatka

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Keywords : volkswagen, the fight, martial arts, on screen fighting, stunt work, martial arts in movies

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